Sr. Director Growth Marketing
Company: SmartBear Software
Location: Somerville
Posted on: May 8, 2024
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Job Description:
At SmartBear, we deliver the complete visibility developers need
to make each release better than the last. Our award winning and
industry favorite toolsTestComplete, Swagger, ReadyAPI, Zephyrare
trusted by over 16 million developers, testers, and software
engineers at 32,000+ organizations - including world-renowned
innovators like Adobe, JetBlue, FedEx, and Microsoft.Sr. Director
of Growth MarketingIntroductionReporting to the Senior Vice
President of Growth Marketing, you will take on a vital position
responsible for overseeing a comprehensive and award-winning demand
generation practice across all SmartBear products and solution
Hubs. You will lead a team of marketing program managers
responsible for lead generation, engagement and nurture, scoring
qualification criteria, and support of product-led-growth (PLG) as
well as sales-led conversion to pipeline.The Senior Director of
growth marketing will oversee the creation, execution, and tracking
of integrated marketing campaigns and drive demand for SmartBear's
broader integrated solutions. You will work closely with sales to
share targets, and all functions within marketing, as well as
product management and senior company leadership to deliver the
marketing inputs that drive aggressive revenue growth.About the
roleAs a Sr Director of Growth Marketing, you will: -Oversee the
creation of marketing demand "funnels" that drive the annual
revenue growth plan, including lead generation goals and
forecastsManage the global demand generation team to support them
as they are accountable for their product area, overseeing
deliverables with on-time and high quality executionOversee budget
and spend prioritization for the core growth marketing team in
order to maximize resultsTrack, analyze, and report on marketing
performance, and continually optimize in order to maximize results.
This can include adjusting lead scoring, volumes, and all tactics
that impact the outcomesDrive a comprehensive portfolio of
activities to bring in new leads, nurture and drive engagement via
multiple means including in-product marketing, organize webinars
and events, email, social media and morePartner with the outbound /
account-based marketing team to generate demand in target
accountsOptimize use of our marketing tech stack including Marketo,
6Sense, Salesforce, GenAI tooling, and more in order to drive
greater sophistication of the SmartBear marketing engineWe are
looking for you if you have:8+ years of B2B marketing experience,
with heavy focus in demand generation, digital marketing, and
campaign management roles a mustExperience driving proven results
in demand creation, lead nurturing and pipeline acceleration
programsFamiliarity with product-led-growth, B2B eComm, predictive
lead scoring, balancing self-service purchasing with direct sales
qualification, and digital marketing where online marketing played
a key role in new customer acquisitionExcellent communication
skills and track record of aligning with sales leadershipA desire
to learn, innovate and transform marketing practices and
strategyManagement experience, including demonstrated strong
interpersonal and team-building capabilitiesStrong analytical
skills with the ability to think and execute both strategically and
creativelyHigh attention to detail and focus on quality output
necessaryBA/BS degree requiredWhy you should join the SmartBear
crew:You can grow your career at every level.We invest in your
success as well as the spaces where our teams come together to
work, collaborate, and have fun.We love celebrating our SmartBears;
we even encourage our crew to take their birthdays off.We are
guided by a People and Culture organization - an important
distinction for us. We think about our team holistically - the
whole person.We celebrate our differences in experiences,
viewpoints, and identities because we know it leads to better
outcomes.Did you know?Our main goal at SmartBear is to make our
technology-driven world a better place.SmartBear is committed to
ethical corporate practices and social responsibility, promoting
good in all the communities we serve.SmartBear is headquartered in
Somerville, MA with offices across the world including Galway
Ireland, Bath, UK, Wroclaw, Poland and Bangalore, India.We've won
major industry(product and company) awards including B2B Innovators
Award, Content Marketing Association, IntellyX Digital Innovator
and BuiltIn Best Places to Work.SmartBear is an equal employment
opportunity employer and encourages success based on our individual
merits and abilities without regard to race, color, religion,
gender, national origin, ancestry, mental or physical disability,
marital status, military or veteran status, citizenship status,
age, sexual orientation, gender identity or expression, genetic
information, medical condition, sex, sex stereotyping, pregnancy
(which includes pregnancy, childbirth, and medical conditions
related to pregnancy, childbirth, or breastfeeding), or any other
legally protected status.#LI-AS1#LI-Hybrid
Keywords: SmartBear Software, Malden , Sr. Director Growth Marketing, Executive , Somerville, Massachusetts
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