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Digital Marketing Manager

Company: O'Rourke Hospitality Marketing, LLC
Location: Boston
Posted on: August 18, 2019

Job Description:

O'Rourke Hospitality Marketing is a leading hotel marketing firm specializing in Internet marketing, website design and development, mobile marketing and creative services.--We are seeking a Digital Marketing Manager with 2+ years of experience to join our in-house team. The ideal candidate will have extensive experience with digital marketing channels such as SEO, PPC, display advertising, social media and email marketing. You should be an individual that can efficiently and effectively execute digital marketing campaigns. You should posses a strong passion for digital marketing and its impact in the hospitality space.--Job Responsibilities:----------------Set up PPC campaigns, including creation of keywords, ads, campaign structure and campaign settings--------------Provide ongoing optimization of PPC campaigns to meet client ROAS goals--------------Set up banner ad/display campaigns across a variety of ad networks including Adara and Google Ads--------------Set up display and other campaigns in DoubleClick Campaign Manager for tracking--------------Execute ongoing changes to campaigns, including uploading new banner/display ads, PPC text ads, etc.--------------Create and set up Facebook/Instagram display campaigns--------------Conduct and implement on-site SEO audits for existing and new client websites--------------Manage network of content writers for SEO content strategy campaigns--------------Create social media content calendars and schedule content on social networks--------------Set up automated reports based on O'Rourke's reporting format--------------Set up Google Analytics and Google Tag Manager while ensuring accurate cross-domain tracking--------------Manage several client relationships and serve as primary point of contact--------------Conduct and run client conference calls to review results, discuss needs and make recommendations--Position Requirements include:--------------Bachelor--s degree in Marketing, Communications, or other relevant major required.--------------2+ years in digital marketing, hospitality experience a plus--------------Proficiency in Microsoft Office and Wordpress--------------Excellent written and oral communications skills.--------------Strong time management, project management, and problem solving skills--------------Outstanding verbal / written communication and presentation skills--------------Ability to work independently and in a team environment--------------Ability to handle multiple ongoing tasks with changing priorities--------------Outstanding interpersonal skills.--------------Knowledge of various online advertising platforms, including:Google AnalyticsGoogle Tag ManagerGoogle AdsBing/Yahoo SearchDashThisDoubleClick Campaign ManagerDoubleClick SearchFacebook/Instagram Advertising

Keywords: O'Rourke Hospitality Marketing, LLC, Malden , Digital Marketing Manager, Advertising , Boston, Massachusetts

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